Swarovski wanted to explore a future market opportunity and get broad inspiration on digital platforms for wellbeing. They asked: How can we create new scalable solutions to bring light, brilliance, and balance into the emotional hectic of our modern digital world?
Participants approached the challenge from different perspectives. Six teams worked throughout the 48 hour to surprise Swarovski with prototypes for an app for efficient work breaks, smart jewelry and a device for relaxing stimuli in a connected home. The company connected five prototypes with different business unites and the winning team conducts customer development interviews in three countries. Internship positions were offered to the best participants.