Augmented reality for tourism

Augmented reality for tourism

Challenge

In anticipation of the Nordic World Ski Championships the tourism destination Seefeld was eager to develop solutions to the following question: How might we transform the Nordic Skiing experience leveraging digital technology?

Outcome

Six teams formed around the ideas and got to work. Solutions included apps to digitize the ticketing system, augmented reality googles to inform skiers and smart sticks to guide athletes. The company is currently implementing the augmented reality product that was prototyped during the Innovation Days.