Rauch Fruchtsaefte

How might we reimagine the fruit juice experience of the future?




Challenge Brief

Since our foundation in 1919, Rauch transformed from a small factory to pioneering global innovation and became one of the leading fruit juice producers in Europe. Looking forward, we strive to combine innovation and impact to lead our industry towards sustainable change.

Sustainability is a major concern for us as a beverage company and we are pushing several initiatives as outlined on our website. The first issue is related to packaging and we are all increasingly concerned about plastic waste. Returnable glass bottles are not always a viable alternative, since they are breakable, heavy, require intense cleaning and call for twice the transportation effort. The second issue is the constantly change of consumer habits and clear trends to a health-conscious lifestyle. Change of consumer behavior is driven by the mega themes such as digitalization, corporate social responsibility, climate change, etc.

We believe we can tackle these issues by creating new products or business models and new ways of how to communicate to our consumers. How might we reimagine the fruit juice experience? Which opportunities does digitalization offer for Rauch as a manufacturer, for wholesalers, customers, and consumers? Which business model do we need to create to provide value to partners and the best drinks for our consumers? How might Rauch increase the quality of our customers lives? If it’s a drink, what’s in it? How is the drink of the year 2025 packaged?

Your idea can be a new product or a disruptive business model. Every challenge also holds the potential for transformative change. Let’s reimagine how we drink juice in the year 2025.


Collaboration Incentive

Besides shaping the fruit juice experience of the future, the entire winning team will receive yearly supply of juice and VIP Tickets for a Dornbirn Bulldogs game.