How can crowdsourced data like tweets enhance trivago’s marketing strategy?
We invite you to take part in the trivago challenge. What you need to know about trivago is that we gather and analyse user data to constantly improve the user experience. With the help of new intelligent and personalized marketing methods, we strive to increase the traffic to trivago. There is a huge amount of user-generated content available. “UGC” is the term used to describe any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that was created by consumers of an online system and is publically available to others – also to us – trivago. One of the most interesting types of user-generated data is geo-referenced twitter data. It is available if the user adds hashtags or locations to a post. For example, If you go on holiday and use the hashtag #travelgermany it could help us as a company. We could detect where people go or want to go.
How can crowd-sourced data such as tweets be used to enhance trivago’s marketing strategies?
Your challenge is to answer this question but also to think about how this can help our marketing team and how we can use or make sense of this data? We would like you to be passionate, innovative and creative.
If you are the winner of the challenge, you will visit trivago in Düsseldorf and meet all the stakeholders who might be relevant for your project. You want to see where you would go? Check out our new campus we will open in 2018. Good luck!