Digital technology transforms how we travel. Three companies challenge you to shape the future of tourism. Pitch your idea and prototype your solution in 48 hours.  The best solutions have a chance to collaborate with our company partners and receive compelling incentives. The Innovation Days will run in parallel to ENTER 2018 at Elmia Congress Center in Jönköping.

Innovation Days Sweden 2018 in Photos

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How can crowdsourced data like tweets enhance trivago’s marketing strategy? 

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Volvo Cars

How can we make each trip a journey to remember?

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special Deal

How might we boost our growth through innovative growth hacking campaigns, new product features or additional services?

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In 48 hours from idea to prototype

During 48 hours participants pitch their ideas and work together to develop prototypes to solve companies innovation challenges.

DAY 1 / Pitch & Team Up

Participants pitch ideas to solve innovation challenges of company partners.Teams form around the ideas. Each team needs to have managers, designers and engineers.

January 24

15:00 Check-In & Networking

16:00 Pitch your Idea

17:30 Team Building

18:00 Register your Team and start to work

19:00 Welcome Reception @Culture Hall Spira: Network with your new team, company partners and mentors

DAY 2 / Work & Get Advice

Participants develop prototypes during 48 hours. Mentors and corporate partners coach teams.

January 25

9.00 Check-in meeting (Everybody, K11)

13:45-14:45 Mentoring-Lunch (Lower Foyer)

17:00 Mentoring Sessions

18:00 Update meeting (Team leaders, K11)

Open end Work on your ideas

DAY 1 / Show & Get Support

Participants show solutions during prototype expo. Winning teams receive collaboration opportunity to work towards proof-of-concept.

 January 26

08:30-09:30 Morning check-in

09:00 Presentation Rami Al Salman, Trivago (K12)

10-12 Mentoring Session

13:30 Submit your presentation, set up your booth

14-16 Prototype Expo

16:30-17:30 Showcase of winning solutions (K11)

Open End Networking


Get support from mentors from our company partners and other experts.

Staffan Davidsson
Senior Innovation Manager at Volvo Cars
Markus Mitterdorfer
Founder & CEO special Deal
Corinna Breuer
Events Coordinator at trivago
Conference Attendees
From Industry, Academia and Government with Expertise and Interest in Applying Information and Communication Technologies to Travel and Tourism
Kumar Rahul
Performance Manager at trivago
Rami Al Salman
Data Scientist and Machine Learning Engineer at trivago
Dominik Ritter
Marketing, Graphics and Video at special Deal
Enrique Sandino Vargas
PhD Candidate at Jönköping University


Who can participate?

Every student and other entrepreneurial minds.

How much does it cost?

Nothing. The participation is for free. You only have to register first.

Where can I register?

Even if you participate with your university course, please register first. You can register here.

What should I bring along?

A lot of openness to have fun, creativity, and everything else you need to be creative. Your laptop and presentation material can help you with that.

How about the overall language during the Innovation Days?

The overall language is English. If something is unclear, or if you have questions or problems with registration, do not hesitate to ask the Innovation Days Team.

Do I need an idea before the event?

No. Create the teams on the first day of the event. The teams have to be multidisciplinary (3-5 people per group), that means, mix up with people with different backgrounds (economics, design, IT, …).

How are teams formed?
Teams are formed after the idea pitches. Each team needs to consist of four people, plus or minus one. So you can’t have less than three people in your group and not more than five. Each team needs to have at least one student from another discipline (e.g. engineer or design student if the rest of your group is business students) and one student from another institution (e.g. someone from the Stockholm School of Economics if you are from Joenkoeping University). You will learn the most and get to the best outcomes if your team is mixed.
How will the ideas be evaluated?

A jury, consisting of the company partners and representatives of partners and mentors will evaluate the ideas.
Does my idea have to fit exactly to the problem statement formulated by the company partner, or does it just have to fit into one of the categories?
The ideas just need to fit into the of the categories, but if you find a solution for the defined problem statement, you will probably gain more attraction from the corporate partner and the likelihood to win is higher as well.

Judging Criteria

Each submission will be scored in each round based on the following criteria with a minimum score of 0 and maximum score of 20 points, with the final score being the average of the judges’ scores:

  • Simplicity [5 points] – Is the application simple to use and can the team explain it clearly in three sentences or less?
  • Creativity [5 points] – How creative was the team in developing an innovative solution for the challenge?
  • Impact [5 points] – Did the team create an application that can have a real and valuable impact?
  • Design [5 points] – Was the UX/UI intuitive and appealing?





Thanks ENTER2018 and Elmia for having us.

Elmia Exhibition and Convention Centre:
Elmiavägen 15, 554 54 Jönköping, Sweden

Plan your route by clicking on the picture or here.

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