Large corporations want to behave like nimble startups. Startups seek to scale like established corporates. Despite the mutual interest and complementary assets, successful collaborations are rare. How can you foster startup-driven innovation? In this workshop, we will discuss the insights and experiences of leading companies who are working with startups for mutually beneficial collaborations. We will introduce the Innovation Days as one method to accelerate your innovation efforts by collaborating with entrepreneurial students.
Create your corporate-startup collaboration strategy
Who should attend
Senior executives, strategists, innovation managers, product managers or intrapreneurs;
anyone looking to generating innovation faster, better together.
Key takeaways
– Get inspired by best practices of corporate-startup collaborations
– Identify barriers and enablers of effective collaborations
– Discuss opportunities for your company to foster startup-driven innovation
Program
– Introductions
– The opportunity and challenge of corporate-startup collaborations
– Enablers & barriers for effective corporate-startup collaborations
– Corporate hackathons as a method to accelerate your innovation efforts & Introduction of Innovation Days
– Wrap-up
Facilitator
Thomas Kohler is Associate Professor of Marketing at Hawaii Pacific University. His research explores how to design effective innovation platforms. By studying and facilitating corporate-startup collaborations, his recent studies show strategies on how companies can interact with startups for mutual benefit. His research has been published in journals such as the Harvard Business Manager, MIS Quarterly and the California Management Review. His passion for entrepreneurship sparked the creation of travel2change, Innovation Days and new ventures with companies like Philips or Kuoni Travel.