Rauch Fruchstäfte

Rauch Fruchstäfte

How might we reimagine the fruit juice experience of the future based on the circular economy?




Challenge Brief

Since our foundation in 1919, Rauch transformed from a small factory to pioneering global innovation and became one of the leading fruit juice producers in Europe. Looking forward, we strive to combine innovation and impact to lead our industry towards sustainable change.


Looking at fruit juice, there are a number of challenges. Let’s face it, there is too much sugar, plastic and pollution.  With regards to sugar, we strive to create products from nature’s fruits for human indulgence that are fresh and healthy. While sugar is great for taste, excessive sugar is problematic for our health. Related to our environment, we constantly work on the economical, sustainable and careful use of resources. However, the packaging required for juice, creates waste. Compared to water flowing through the water system and available on tab, supplying fruits and distributing products takes a lot of logistical efforts, which puts pressure on nature as our most essential commodity.  Other challenges include transportation and energy, communication and advertising or image and others.


Every challenge also holds the potential for transformative change—the opportunity to instill positive impact. Let yourself be inspired by the concept of circular economy! Look at existing solutions in the Consumer Packaged Goods industry, Food & Beverage industry, and beyond. Develop insights, and come up with your own ideas. We invite you to reimagine the fruit juice of the future.


Drinking is vital, and we aim to contribute to the vitality of our customers. How might Rauch increase the quality of our customers lives? Through a drink, a digital companion, experiences or something else? If it’s a drink, what’s in it? How is the drink of the year 2025 packaged? Is it packaged? How are customers interacting and identifying with our brand? How can we balance strategic viability with sustainable change?


Your idea can be a new product, an innovative service or a disruptive business model. Make sure to include an “impact component”. Let’s reimagine how we drink juice responsibly in the year 2025.


Collaboration Incentive

Besides shaping the fruit juice experience of the future, the entire winning team will get one year’s supply of Rauch beverages. You’ll also get the opportunity for an internship at our Rauch headquarter. In addtion, you’ll receive grandstand tickets for the Beach Volleyball Major Series Vienna.


Vienna 2019