Ride & Rent
Circular Jacket Challenge · Challenge partners: Tirol Werbung · REGIO3 · TVB Kitzbüheler Alpen St. Johann in Tirol · Sport Patrick · ÖBB
How might we make riding the train and renting on site more attractive than driving with your own gear?
Most guests already agree that the train is the better way to reach the Alps. Agreeing has not changed what they do — least of all with skis, boots and a jacket to carry. This challenge asks what it would take for “ride and rent” to beat “drive and own”.
The full challenge brief is coming soon. The challenge partners present it at the kickoff on 22 October — sign up to hear it first.
Part of the Circular Jacket Challenge, 26–27 November 2026 — a two-day Innovation Sprint under the Interreg Alpine Space project ASTER, powered by InnoDays.