Case studies

Exploring future market opportunities

CHALLENGE Swarovski wanted to explore a future market opportunity and get broad inspiration on digital platforms for wellbeing. They asked: How can we create new scalable solutions to bring light, brilliance, and balance into the emotional hectic of our modern digital world? OUTCOME Participants approached the challenge from...

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Augmented reality for tourism

Challenge In anticipation of the Nordic World Ski Championships the tourism destination Seefeld was eager to develop solutions to the following question: How might we transform the Nordic Skiing experience leveraging digital technology?   Outcome Six teams formed around the ideas and got to work. Solutions included apps to...

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